Day 2 @ the Miami MarketingSherpa Email – part 1
Keynote speaker Joseph Jaffe presented his new book and theory “Flip the funnel”. Joseph is mostly known as being an expert in social media and is a famous speaker on that topic. What is this new...
View Article2010 email marketing predections
An overview of some famous quotes and predictions on email marketing in 2010: “Because email is inherently effective, marketers get away with poor processes and little innovation and still are able to...
View ArticleEmail Summit Miami 2010 short wrap-up PPT
I wanted to share with you a short wrap-up presentation about the key findings of the MarketingSherpa Email Marketing Summit in Miami. It’s a short one, but I’m still working on the longer version....
View ArticleTwitterize Your Email Subject Lines
A good subject line is like a good tweet: it earns a click to read further. We tweet links that amuse, outrage or inspire us. We write our tweets to get others to click. Some are effective and a few...
View ArticleHow to generate more clicks through social media sharing
Email messages that include a social media sharing option like Twitter, Facebook and Linked In, generate a higher click-through rate (CTR) than those without sharing options. According to a study by...
View ArticleE-couponing: a trend on the rise
An e-coupon is just a fancy word for an electronic coupon. It’s easy: you print them at home and redeem them in stores when you go out shopping. And by the way things look, it’s very likely that the...
View ArticleWill email marketers still make it to your inbox in the future?
The landscape of traditional email marketing is changing more and more every day. One of the most significant evolutions is the rising popularity of smartphones and other mobile devices. People tend to...
View ArticleHow to grow your contact database effectively
Every marketer wants their contact database for email marketing campaigns to grow fast and with the right kind of information. A great contact database is filled with customers and prospects who have...
View ArticleTwo good reasons to add an opt-in link to your email message
You may ask yourself: “Is there any reason why I should add an opt-in link my emails when I’m already using a opt-in database?” This may seem like a rhetorical question, but in fact it’s not. If you...
View ArticleHow to deal with inactive subscribers
Every marketer knows the frustration created by inactive subscribers. It’s just the fact that we don’t know the reason why they are inactive. That makes marketers wonder whether they should do...
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